About Us

Starting a business can feel a bit like trying to build IKEA furniture without the instructions. That’s where we come in.

We’re a tight-knit team who genuinely enjoy what we do (and each other), and we’re here to help startups grow with confidence, clarity, and a bit less stress. We take the numbers seriously — just not ourselves.

Meet the people who’ll be guiding you every step of the way.

James — Founder & Coach

James is the founder and guiding force behind the business. With extensive experience coaching business owners at every stage, he’s known for his calm, considered approach and his ability to simplify complex challenges. James focuses on building strong foundations, supporting confident decision-making, and helping startups grow in a sustainable, structured way.

Amy — Director

Amy keeps the wheels turning and the finances firmly under control. She oversees accounts, financial strategy, and the bigger picture planning that helps businesses grow sustainably (and sleep better at night).
Sharp, switched-on, and unflappable — if it involves numbers, structure, or smart decisions, Amy’s got it covered.

Sophie — Accounts Manager

Sophie is all about the details. She works closely with clients to keep accounts tidy, deadlines met, and everything running smoothly behind the scenes.
Friendly, organised, and always happy to explain things in plain English — she’s the one who makes sure nothing slips through the cracks.

Leah — Office Manager

Leah is the glue that holds everything together. From keeping the office running like clockwork to making sure clients and the team are looked after, she’s the go-to for… well, pretty much everything.
Efficient, approachable, and always one step ahead, Leah makes sure the day-to-day runs effortlessly.

Empower Your Business Growth: Achieve Success on Your Own Terms with Expert Financial & Business Guidance